PROFESSIONAL BACKGROUND
Work, Education, & Extracurriculars
EDUCATION
UNIVERSITY OF MICHIGAN Ann Arbor, MI Stephen M. Ross School of Business Bachelor of Business Administration, May 2022
• GPA: 3.5/4.00
• Minors in Art History and Entrepreneurship
HERCAMPUS EDITOR & COLUMNIST (2018-CURRENT)
Produce weekly articles for national collegiate women's blog providing advice in sections on
lifestyle and financing reaching an audience of 40K+Covered annual Michigan Fashion Media Summit Event partnering with HOUR Detroit, The Michigan Daily and NBA Retweet reporting on Michael Kors & Jennifer Powell events educating HerCampus readers on the role of the fashion industry and entrepreneurship
SCHOOL NEWSPAPER FOUNDER AND EDITOR IN CHIEF (2014-2018)
Founded “The Scoop”, working in collaboration with content web designers & school administrators to organize newspaper task forces
Managed a team of 12+ students and produced a weekly newspaper
Produced weekly advice columns on study habits, self-care tips, and relationship advice
THE TABS GROUP - CONTENT STRATEGY (2020-CURRENT)
Content creation: Composed and published 12 blogs and press release statements addressing financial, business strategy, and Covid-19 related challenges facing startups, and our new product to an audience of over 10,000+; published by The Medium, Alleywatch, and PR Newswire, & EuropaWire
Headed Instagram and LinkedIn Ad Campaigns, promoting Covid-19 relief plans and increased brand awareness by 20%, resulting in 10 new clients, and a campaign reach of 80K
TECHJOHNNY - MARKETING INTERN
• Designed a four-year marketing growth plan for an international technology consulting company to maximize and diversify future employee recruitment processes', including social impact structure devoted to e-waste and recycling causes, increasing brand awareness by 20%
• Drafted approved grants requesting $15,000 to develop IBM-Watson powered technical support chatbot, automating onboarding and offboarding process for client employees
WOMEN WHO LAUNCH- EXECUTIVE DIRECTOR OF MARKETING (2019-CURRENT)
•Led project team to introduce BBA participants to annual Women In the Start-Up World Workshops, partnering with 20+ student organizations to educate over 300 women on VC topics including salary negotiation, starting a venture, and female empowerment
• Directed social media campaigns for campus entrepreneurial ecosystem of 2000 students through student-run organizational partnerships and external project affairs such as annual symposium and professional treks, driving exposure for organization by 20%
JOTTFUL TECH- CONTENT DESIGNER (2018-2019)
• Assessed client needs to develop customer-centric advertising strategies through redesigning the firm's product offerings and user interface to create value propositions driving 5% increase in overall website traffic and leading to 6 new clients
• Analyzed best practices for 5 law firms on current website design and customer engagement activities resulting in increased retention rates of 10% and 7 new customer acquisitions
ADDITIONAL
• Selected Competitor in The National Women's Case Competition at the University of Austin, Texas
• Member: Michigan Business Women, Wolverine Support Network, Club Boxing Team, StartUM Entrepreneurship, BBA Marketing Club, Sigma Kappa Sorority
• Ross Global exchange participant in Croatia for Cross-Cultural Dispute and Resolution
• Proficiencies and immersive experiences in Hebrew and Spanish languages
• TED Talk at TEDxYouth Presenter on breaking stigma behind mental health awareness
• Experience with Python Coding and Radiant coding languages
AWARDS
Excellence in DECA Competition - Creative Marketing Project, 2019
Completion of Women’s Entrepreneurship Program for 2016